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Inconsistency

Consistency and successful branding go hand in hand. For example, the golden arches of McDonald’s have practically remained the same ever since we can remember. And other big brands have only made minor changes, if any, to their logos, taglines, and brand colors. The point is that once they develop their branding guidelines and brand identity, they stick to it. If you keep changing your brand logo, tagline, or color; you might end up

Missed Opportunities in Telephone Branding

What do people hear when they call your offices in to ask a question or make a purchase? Do they only hear a telephone ringing like in the usual calls that they make? And when they’re on hold, is there only silence on your end? If you answer “yes” to these two questions, then it’s clear that you’re missing an opportunity in telephone branding. Introduce branded on-hold marketing messages to

Failing to Leverage Employees for Branding

Your employees are your most valuable assets. They could also be your best advocates depending on how well you leverage them. Unfortunately, many small businesses fail to realize this. Remember that your employees are the face of your brand, so they could play a huge role in your branding initiative. Begin by keeping your employees happy, which will encourage them to become your biggest advocates. Give your employees the

Failing to Define a Target Audience

Whether you have a small business or a multinational organization, it’s crucial that you have a defined audience before you begin with your branding or marketing efforts. Defining your target audience can help you develop an effective business strategy. At the same time, it helps you understand your customers better. This, in turn, gives you leverage when building a branding campaign. Once you’ve defined your target audience and conducted

Failing to Develop Branding Guidelines

One of the first and most important steps in branding – regardless of the size of your business – is to establish a set of guidelines that will play a role in creating your brand identity. This will cover several elements of branding such as logo, colors, fonts, typography, taglines, imagery, voice, mascots, etc. You may not need to develop all of these at the start but you need to

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