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Branding Mistakes You Could Be Making In Your Small Business (Part 3)

Failing to Leverage Employees for Branding

Your employees are your most valuable assets. They could also be your best advocates depending on how well you leverage them. Unfortunately, many small businesses fail to realize this. Remember that your employees are the face of your brand, so they could play a huge role in your branding initiative. Begin by keeping your employees happy, which will encourage them to become your biggest advocates.

Give your employees the freedom to connect with your customers on behalf of your brand – whether it’s on social media or real life. Have customers listen to your story through people who work for your brand. And make sure your website has a section about the people behind the brand so that you can put a human face to your brand.

By Renu Sharma

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