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Branding Mistakes You Could Be Making In Your Small Business (Part 2)

Failing to Define a Target Audience

Whether you have a small business or a multinational organization, it’s crucial that you have a defined audience before you begin with your branding or marketing efforts. Defining your target audience can help you develop an effective business strategy. At the same time, it helps you understand your customers better. This, in turn, gives you leverage when building a branding campaign.

Once you’ve defined your target audience and conducted a study on their likes and dislikes, you should have the necessary knowledge to develop the branding guidelines mentioned in the first point. For example, if your target audience comprises mainly of females you could pick a brand color that appeals to female consumers.

By Renu Sharma

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