Failing to Develop Branding Guidelines
One of the first and most important steps in branding – regardless of the size of your business – is to establish a set of guidelines that will play a role in creating your brand identity. This will cover several elements of branding such as logo, colors, fonts, typography, taglines, imagery, voice, mascots, etc.
You may not need to develop all of these at the start but you need to have a detailed and documented plan for these elements. Failing to do so could result in a lack of direction and consistency, which are crucial for branding success. Your branding initiative could go haywire without this set of guidelines. It’s important that your branding guidelines also stay true to your brand values, goals, and identity.
By Renu Sharma